WhatsApp Cloud API Price Calculator
✨ Official Meta Rate Card (Effective October 1, 2026)
Calculate WhatsApp Business API message fees with ease. Sourced from official Meta rates: per-message delivered billing, 1,000 free service messages/month, and volume discounts.
Marketing ℹ️
$
0.0000
per message
Utility ℹ️
$
0.0000
per message
Auth ℹ️
$
0.0000
per message
Service ℹ️
$
0.0000
Free
Cost:
$0.00
Cost:
$0.00
Cost:
$0.00
Cost:
$0.00
Cost Breakdown
Total Estimated Cost
$0.00 USD
Based on current rates for your selected market
Message Type Costs
Marketing Messages
$0.00
Utility Messages
$0.00
Authentication Messages
$0.00
Service Messages
$0.00
Recommended Actions & Savings
Service messages are free within 24h customer window under official Meta rate card
High volume discount applies on Utility & Auth (>250k: 10% off, >750k: 18% off)
💡 Smart WhatsApp Message Templates Guide
How to choose the right template for your business?
Meta classifies WhatsApp Cloud API messages into 4 primary categories. Click any card to preview its live mobile appearance, ideal use cases, and estimated cost.
📢
Marketing Messages
High ROI 🚀Boost sales, promote offers, recover abandoned carts
When to use: Promotions, discounts, product launches, cart recovery, seasonal campaigns.
Meta rule: Requires prior customer opt-in to protect sender reputation.
📱 Click to preview on phone
📦
Utility & Transactional Messages
Very Low Cost 💰Instant notifications triggered by a direct user action
When to use: Order confirmation, electronic invoice, shipping tracking, appointment reminder.
Meta rule: Must not contain promotional text to maintain lowest Utility rate.
📱 Click to preview on phone
🔐
Authentication Messages (OTP)
Highest Security 🛡️One-time passcodes and 2FA login verification
When to use: User login OTP, registration, password reset, payment verification.
Meta rule: Strictly regulated format with one-tap copy code button.
📱 Click to preview on phone
💬
Customer Service Messages
Free within 24h 🎁Customer inquiries, complaints, and AI chatbot support
When to use: Responding to customer inquiries, complaints, and AI chatbot support.
Meta rule: Free within 24h customer service window (July 1, 2026 rate card).
📱 Click to preview on phone
Mazbot Official
Verified Business Account • Official Cloud API
🔒 End-to-end encrypted • Meta approved template
🏷️ Weekend Special 25% Off!
Hi Ahmed 👋
Enjoy an exclusive 25% discount across all store products for a limited time!
Discount Code: MAZ25
12:45 PM
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Billing: Per delivered marketing message
$0.0644 / msg